- to create a brand
(not just a logo).
- to reflect Yasmin, Mumtaz and Team in their personality, ethics, lifestyle & approach - to represent the faces behind the project.
- it should be fresh, dynamic, and give a contemporary twist on yoga as a lifestyle and show representation of the mind-body philosophy in Yoga.
- it should be engaging & welcoming, appealing to men & women, of all fitness levels yet be serious, energetic, and vibrant and reflect a state of the art health & wellness space.